An important message From Harry
Dear Retail Executive,
Retail is not changing. It HAS changed. A lot. It's not just multi-channel distribution, including the Internet, where billions of traditional retail dollars are being spent. And big box retailers that have had such a huge impact on how you retail. With information overload, many times the consumer has more knowledge than your staff before they ever enter your store. Are your customers just shopping for price? Customers have choice.
The biggest change and challenge is the difficulty in finding good managers and salespeople to provide a high level of customer service and close more sales at each of your stores. There are just not enough people coming into retail and our choices are more limited than ever. It's not going to get easier. But don't give up the idea of sales increases just yet.
In just three days at our Professional Retail Management Course, you can begin to change the culture of your stores to a high performance machine, utilizing state of the art management techniques and strategies. Can you afford to stay behind the changes needed in the new retail landscape? Could any of the following still be happening in your stores?
- A group of your salespeople talking while there are customers in the store?
- A salesperson on their cell phone sitting behind the counter when it's slow?
- Not attempting to add on to every sale or even asking the customer to buy?
- Not turning the customer over to another salesperson when they have difficulty
closing the sale?
- No follow-up and development of personal trade?
Frustrated? It's time to change it up! Get everyone professionally trained. Our new course puts your managers on the selling floor where they belong, driving each salesperson's sales. Every day and every customer will be looked at differently. Results? You can expect to increase transactions, and that translates into market share and buying power. You can expect that your management and sales team will have all of the tools necessary to provide the kind of service that independents should be famous for and you can be proud of. It can all be learned.
Stop settling. This completely overhauled and updated version of our Retail Management Training Camp seminar is an interactive experience filled with role-plays, group exercises and games that result in more "Ah-ha!" and "Now-I-get-it" experiences than you can imagine. You could just send your managers, but then they'll know more about the right way to run a sales floor than you will. If you're serious about retail and increasing sales, you need to be there too. Take a look at what you can expect to take away from this course: Course Expectations. Then give us a call today. We look forward to contributing to your success.
Harry J. Friedman
Founder/CEO, The Friedman Group
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