The Friedman Group’s specialty is retail sales, management and operations. Simply put, we are in the business of helping retail organizations sell more. We do so by training salespeople directly or through sales management at the store manager, field supervisor or owner level. We’ve transformed company cultures, so results are sustainable. Our track record is unparalleled, and we have thousands of success stories from many years of focused effort to bring a higher level of performance and professionalism to retail in just about every industry imaginable
In a sales-oriented organization, every customer contact is an opportunity for immediate revenue and future revenue. One customer interacts with one employee, and the result either adds or subtracts from the customer’s perception of your organization and the amount the customer spends. Whether our client has 50,000 employees or 5, the challenge is the same: how to optimize every customer interaction.
But the world is moving faster. It’s interesting to see the number of software developers and marketers out there bidding for the retailer’s dollar, all with ‘new and innovative’ ways to excite customers and encourage them to buy. It seems like bigger retailers roll out a new tactic or gizmo every day to entice customers into buying. One day it’s a virtual dressing room and the next it’s an app for your phone to keep track of what you like in the store. They’ll spend any amount of money to sell to customers without, or in spite of, salespeople.
Yet, stripped down, retail is still a human-to-human proposition. In the end, it’s all about what one employee says or does on the selling floor. We’ve got the best training for your employees on the planet, but in the end, each employee has to choose on his or her own to do right by your customers. And training doesn’t have much to do with that. How they are managed has everything to do with it. We focus retailers on the bigger game of sales management and cultivating not only the intent within sales associates to make a sale, but also to treat their customers exceedingly well.
We live and breathe this philosophy, but there’s a compromise to be made. Stay current with, or at least aware of the technological improvements to attract customers, but occasionally, take the time to look customers in the eyes and relate to them. Make them believe they’re important. Retailer after retailer is dying a slow or even swift death. The autopsies confirm that they all had “fear of irrelevance” in their systems and had stopped looking customers in the eyes.
Are you moving so fast that you don’t take the time to see if your staff can, and more importantly, wants to execute some of the fundamentals that made you famous – or can make you famous? This is the big game we focus on and we’d love to help you play that game better.
Never, in my 25 years in this business, have I found anyone able to identify and SOLVE the problems of selling in a retail store like Harry Friedman has.
Think you know retail? Think again. You haven’t met Harry Friedman. He continually has the best new ideas on running a retail floor available. Grab your management team and take them his course before everyone finds out about it. It's that powerful!
The Friedman Group's program was responsible for 50% of our total sales increase. More important, it contributed 25% of our total profit in its first-year roll-out. We absolutely recommend it for any retail organization.
You don’t meet Harry Friedman, you encounter him! That’s what one retailer said anyway, and we couldn’t agree more. In 1980, sales trainers were a dime a dozen, but Harry was the first to question all the typical approaches to selling. He went on to become an international retail authority, consultant, bestselling author, and the most heavily attended speaker on retail selling and sales management in the world.
Lucky us, Harry started The Friedman Group. Lucky you, we’re here to let you in on everything.
Before us, it either didn’t exist or wasn’t yet considered a best practice.
Here are a few of the techniques and strategies that we pioneered.