Harry J. Friedman is author of the most widely used retail sales training course in the world. It took the retail world by storm when first developed in 1980, looking at retail selling quite differently than had ever been done before. With continual updates over the years to address changes in demographics and the customer experience, it sets the standard for retail sales training courses. Often imitated (and we mean OFTEN!), The Friedman Group’s selling principles and techniques are customer-centric, reality-based and have literally changed the lives of those who adopt them.
Companies often focus on sales training because they are frustrated with a lack of know-how and care for their customers. That frustration may drive them to call us, but the result they’re really hoping for is simple. There are only 3 good (and obvious) reasons to have a retail sales training program:
1. Build Revenue
2. Increase Margin
3. Improve Customer Loyalty
• Get customers to open up and engage in conversation better and more often
• Discover the real motivation to buy, not just basic wants and needs
• Look for opportunities to bump the sale and build a bigger basket
• Hang in there when faced with objections to empathetically save the sale
A Proven Track Record of Success
Whether you’re looking for online or in-person retail sales training courses, The Friedman Group can deliver. Retail training is our specialty and it’s all we’ve done for over 35 years.
Gold Star Selling is a customer-centric and empathetic approach to training designed to sell more without customers ever having felt they were ‘sold.’
We have developed the most comprehensive step-by-step system to retail selling in the industry, and it even comes with a user manual.
Delivered Your Way
But Don't Just Take Our WorD for It, Listen to What Our ClientS Are Saying.
We used to have a problem finding sales help. Now we're getting more "qualified salespeople" coming to us because they've heard we use Harry Friedman's training programs.
As a result of the Friedman program, our staff became more personally responsible for their performance. Sales through August were up 37%. We went from 3.2 items per sale to over 4.1, and our average sale went up $15!
A test of Harry’s selling course in two regions of our chain resulted in 10.4% and 9.5% increases. The roll-out to the entire chain brought profit increases 6 TIMES the total cost of running the program!