Custom Course Development


Need something?
Either we’ve already got it, or we’ll whip something up.

custom course development

Custom Course Development: It’s Just Easier if We do it for You

Name it and we’ll develop it for you—workbooks, training manuals, online learning courses, videos, classroom programs, webinars, and anything else you can think of.

The Friedman Group features custom content development for your business so you can focus on what really matters: growth and success. We use a training content development methodology that addresses your specific requirements.

What do you need? Proprietary content you can purchase for your organization? Or, we’ll customize it for you. Or we’ll start with a blank slate.

Custom Course Development: Content for Purchase

Any of the eLearning courses on FriedmanU.com, our online training site, are available for purchase.  Or, if you’re old-school, so are all of our training manuals on selling, store management and field supervision.  Pricing is available upon request and is based, in part on the number of potential users.  We can provide electronic copies of purchased programs or liaise with your company’s LMS administrator to ensure easy transmission of eLearning courses.

Customized Friedman Proprietary Content

Our comprehensive retail sales, customer service, store management and district store management courses are the most widely used retail training methodologies in the world. Can’t find what you’re looking for? Our instructional design team can customize any of these courses to fit your retail organization’s culture to a tee.

Unique Content Development

You can’t pull dusty old courseware off a shelf, change a few words and hope for the best when it comes to training. That’s why, whether your vision includes written materials, videos, online learning or a combination, we are a one-stop shop for creating custom content that gets real results.

Our skilled group of instructional designers and course developers work one-on-one with your management team and subject matter experts to ensure that your custom content meets your unique needs and concerns.

It Just Works.

But Don't Just Take Our WorD for It, Listen to What Our ClientS Are Saying.

Your Weekly Meeting Program is the most widely used training program that we've ever introduced to our members. Our members are reporting tremendous success and it's really making a difference on the sales floor.  You’ve always come through for us and that’s why we’ve continued our content development with you exclusively for the last 12 years.

Evan H. (340 stores)

I wanted to update you on the success throughout our organization as a result of our Sales Management System developed by your company. The net results of the program have produced bottom line dollars for every company within our network that has implemented it. I have seen documented proof of additional net profits of up to $200,000 annually as a result of the program. Remember, our membership does not consist of large companies (average annual volume of $1.9 million) - so such increases are very large for our companies. It is our experience that the program appears to be one where bottom line results are virtually guaranteed!

Jack T. (200 stores)

The customer service and sales training program you developed for us has been a resounding success.  It is the most highly rated online course in our 12-year history of tracking course ratings.  It is based in reality that our staff believes and wants to put into action.  This is only the beginning of a long and rewarding partnership with The Friedman Group.

Andy C. (1200 stores)