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The Friedman Group > Blog > Customer Service

The Art of Customer Engagement

Online Customer

How to break through a customer’s defensive shield and connect in today’s retail world In today’s retail environment foot traffic into a physical store has never been scarcer, while the ability to purchase from anywhere, anytime has never been simpler. Yet, on occasion a customer will still decide to break out of their online purchasing […]

Making Conversation Makes for Great Sales

Making Conversation Makes for Great Sales “May I help you?” “Is there anything in particular you’re looking for?” Most informed salespeople no longer feel compelled to use such opening lines. They know that these business-related lines usually initiate one response from customers: “I’m just looking.” Customers must feel comfortable with you and your store as soon […]

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