Effective communication is a subject that many people spend years studying. As salespeople, one of the most important tools we have is our ability to express ourselves to customers and create excitement for them to buy. Often, the difference between a salesperson who tends to be clerking (merely delivering merchandise) and the superstar salesperson is […]
Let Your Customers Decide How Much is Too Much You’ve established a rapport with your customer, you’ve asked plenty of good probing questions and now it’s time for a demonstration. It’s time to show the customer merchandise that is most likely to satisfy their wants and needs. So which items do you show when you […]
Making Conversation Makes for Great Sales “May I help you?” “Is there anything in particular you’re looking for?” Most informed salespeople no longer feel compelled to use such opening lines. They know that these business-related lines usually initiate one response from customers: “I’m just looking.” Customers must feel comfortable with you and your store as soon […]
