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The Daunting Task of Training New Hires

Episode 1: The Daunting Task of Training New Hires Training can be a challenge for many organizations. Some business leaders are stuck in the mindset of, “what if I spend all this time and money training them and they leave?” to which we respond with, “what if you don’t and they stay?” The reality is […]

JC Penny Puts in Greeters, Another Dumb Idea.

In a recent article in the New York post, JC Penney announced they are implementing greeters as a test in the Northwest Region. And…? Why? Another completely misguided idea from the company that thought the switch to everyday low pricing was a good move. (See Strategic mistake that haunts JC Penny) We all assume that greeting […]

The Simple Way Retailers Can Knockout Non-Compliance

The Simple Way Retailers Can Knockout Non-Compliance How many hours a week do you spend policing your stores and staff? Retailers have it tough, you assign someone a task that you want completed only to have it fall upon deaf ears. It never gets done.  Both your managers and your staff assure you that they’re trying.  […]

Let Your Customers Decide How Much is Too Much

Let Your Customers Decide How Much is Too Much  You’ve established a rapport with your customer, you’ve asked plenty of good probing questions and now it’s time for a demonstration. It’s time to show the customer merchandise that is most likely to satisfy their wants and needs. So which items do you show when you […]

Making Conversation Makes for Great Sales

Making Conversation Makes for Great Sales “May I help you?” “Is there anything in particular you’re looking for?” Most informed salespeople no longer feel compelled to use such opening lines. They know that these business-related lines usually initiate one response from customers: “I’m just looking.” Customers must feel comfortable with you and your store as soon […]

The Friedman Group 2.0

Welcome to The Friedman Group 2.0!  The launch of our new website and logo present a new face that more closely represents the company we are today after serving retailers over the last four decades.  Our commitment remains the same: to provide the best possible consulting and retail training available to retailers of all shapes and sizes […]